CREATIVITY, INNOVATION AND PRODUCT DEVELOPMENT (Elective - II) syllabus, JNTU (2007-2008)

UNIT I INTRODUCTION

The process of technological innovation, factors contributing to successful technological innovation

UNIT II CREATIVITY

The need for creativity and innovation, creativity ‘and problem solving, brain storming- different techniques.

UNIT III PROJECT SELECTION AND EVALUATION

Collection of ideas and purpose of project.- Selection criteria - screening ideas for new products (evaluation techniques).

UNIT IV NEW PRODUCT DEVELOPMENT

Research and new product development Patents - patent search

UNIT V: PATENT LAWS

Patent laws International code for patents - Intellectual property rights (IPR).

UNIT VI NEW PRODUCT PLANNING I

Design of proto type - testing - quality standards

UNIT VII NEW PRODUCT PLANNING II

Marketing research - introducing new products. GMP

UNIT VIII LABORATORY

Creative design - Model Preparation - Testing – cost – evaluation, Patent application- GLP.

TEXT BOOKS

1. HARRY B.WATTON - New Product Planning. Prentice-Hall Inc. 1992.

2. P.N.KHANDWALLA - Fourth Eye (Excellence through Creativity) - Wheeler

Publishing, Allahabad, 1992.

REFERENCES

1. HARRY NYSTROM - Creativity and innovation -John Wiley & Sons, 1979.

2. BRAIN TWISS, Managing technological innovation, Pitman Publishing Ltd,

1992.

3. I.P.R. Bulletins. TIFAC, New Delhi, 1997.