DRUG STORE AND INDUSTRIAL MANAGEMENT & MARKETING

1. Drug store management: Selection of site, space, layout and legal requirements. Storage of drugs of various schedules and maintenance of records as per requirements. Hospital supplies, requirements for dispensing extemporaneous preparations. Importance and objectives of purchasing, selection of suppliers, credit information, tenders, contract and price determination, removal of expired drugs. Patient counseling - maintenance of records.

2. Plant location and layout of an industry: Various factors affecting locational aspects, layout of building and equipment. Product layout versus process layout and compliance of pollution control measures.

3. Production, planning and control - scientific purchasing, quality control, problems of productivity, stores organization, location of stores, control of stores and stocks, stores accounting and records. Personnel management - selection, appointment, training, transfer, promotion, demotion, policies, remuneration, job evaluation, human relations.

4. Sales organization: Market, definition, different approaches to the study of marketing, institutional approach, market planning, product planning, method of marketing, wholesalers, retailers, functional approach, efficiency in marketing, commodity approach.
Distribution Policies: Selective and exclusive distribution, pricing and discount policies, credit policies, trade indication marks, patent policies. Sales promotion policies - detailing to physician, professional persons, sampling, window and interior display, product advertising, sales promotion publicity.

5. Budgets and budgetary controls: Elements of accounting, double entry book keeping, books of accounts, trial balance, final accounts of business and profit, profit and loss accounts, appropriation accounts, balance sheets.

Suggested books:
1. Remington's Pharmaceutical sciences.
2. Pharmaceutical marketing in India, concepts strategy cases by Subbaroa Chaganti published by pharma book syndicate.